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Instant Estimator

Ads that end in paid customers

A homeowner clicks your ad, sees a real price for their exact lawn, picks a plan, and saves a card — all before your competitor calls back.

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Backed by 1,200+ lawn care companies
New job $64/visit New job $89/visit New job $112/mo
Your quote — 1284 Alder Ct
Weekly mowing$64 / visit
Bi-weekly mowing$76 / visit
Full-season program$112 / mo
ThenCheckout
VISACard ending 4419 — saved
Booked — first visit Tue 8:00 am

Launch your branded funnel

/ 01

Your logo, your services, your prices — a conversion-designed quote funnel you publish in an afternoon, as an embed on the site you have or a hosted page built for ads.

Put the link everywhere

/ 02

Ads, QR codes, door hangers, text-backs — every channel points at the same funnel, and every click gets a price.

Real prices qualify for you

/ 03

Tire-kickers bounce off a real number. The ones who keep going arrive with lawn size, plan, and timeline attached.

Checkout, not callbacks

/ 04

Plans, upsells, and a card on file — the sale finishes inside the flow, not in three days of phone tag.

What closing in the flow looks like

Bluegrass Bros turns the same ad budget into 3.1x more booked jobs — every new customer arrives with a plan picked and a card on file

Read their story
BB
GREENSTATEFairway & CoBLUEGRASS BROSmeadowlineTURFWORKSCAMDEN CUTSEverEdge
Why it works

A form collects names. A price collects customers — and a checkout collects the card. Your funnel doesn’t hand you a lead to chase; it hands you a job to schedule.

Ad landing pages

Pages built for cold traffic

Your website has forty links and one job too many. An OpenGate landing page has exactly one: take a stranger from your ad to their price without a single detour.

  • Single-purpose layout — no nav, no blog, nothing to wander off to
  • Loads fast and runs the funnel inline, in your brand, on your domain
  • Conversion events fire back to the ad platform, so it learns what a booked job looks like
More on landing pages
Sponsored Lawn mowing from $39 — see your price bluegrassbros.com/quote
bluegrassbros.com/quote
See your lawn’s price
Real price in 30 seconds. No callback, no site visit.
Instant quote
1284 Alder Ct, LouisvilleGet my price
Bluegrass Bros · Louisville KYPowered by OpenGate
Dana Whitfield1284 Alder Ct · from Google ad Checkout started
12,460 sq ft turfWeekly planStarts this week$64/visit
Marcus Bell77 Harvest Way · from QR scan Quote viewed
8,900 sq ft turfBi-weekly planStarts in 2 weeks
Priya Raman951 Juniper St · from text-back Plan compared
15,200 sq ft turfFull programTimeline flexible
Qualified leads

Every lead arrives qualified

By the time a homeowner reaches your pipeline, the funnel has already run the discovery call: property measured, plan interest declared, timeline picked. You open a job card, not a mystery.

  • Lawn size measured by satellite before you ever see the name
  • Plan interest, frequency, and start window captured with the quote
  • Hot ones flagged first — checkout started beats form filled, every time
See the jobs pipeline
Plans & upsells

Out-offer everyone in town

The competition quotes one number over the phone. Your funnel shows three plans with the add-ons right next to them — and homeowners upgrade themselves while the price is still on screen.

  • Good, better, best — each priced from your rate card for that exact lawn
  • Upsells offered at quote time, when saying yes is one tap
  • A most-picked badge nudges the plan you actually want to sell
Plans and deposits
Good $52 / visit
  • Bi-weekly mowing
  • Edge & blow
Choose
Most picked Better $64 / visit
  • Weekly mowing
  • Edge & blow
  • Gate photo every visit
Choose
Best $112 / mo
  • Weekly mowing
  • Fertilization program
  • Seasonal cleanups
Choose
Add shrub trimming — quarterly+ $18 / visit
Checkout — 1284 Alder Ct
Weekly mowing · 12,460 sq ft$64 / visit
Shrub trimming add-on+ $18 / visit
Today’s deposit$0
VISACard ending 4419 — saved for autopay
Booked — first visit Tuesday, 8:00 amJob created in your pipeline · confirmation texted to Dana
Completed 9:42 pm · SaturdayNo calls made
Checkout

The close happens in the flow

A captured lead is a maybe. OpenGate finishes the job your ad started — plan confirmed, card saved, first visit on the calendar — with nobody from your side touching a phone.

  • Card on file or a deposit up front — your rules, per service
  • First visit scheduled inside the same flow, against your real calendar
  • The job lands in your pipeline already marked booked and paid-ready
How checkout works
Channels

One funnel, every door

The funnel is a link. Put it wherever homeowners already are — every channel lands on the same real price.

Website embed. One script tag adds the funnel to the site you already have.

Ad landing page. A hosted, single-purpose page for Google and Meta traffic.

QR everywhere you park. Truck doors, yard signs, door hangers — scan to a price.

Text-back link. Missed a call? The auto-reply sends the funnel, and it quotes for you.

What a funnel that closes changes

0
Seconds from ad click to real pricei
0.1x
More booked jobs from the same ad budgeti
0%
Of new customers book after business hoursi

We used to win the jobs we happened to answer the phone for. Now the funnel quotes the lawn, sells the plan, and takes the card — I woke up on a Saturday to four new customers already on the schedule.

Rosa Delgado
Owner — TurfWorks, Tulsa OK
TurfWorks

Questions about the estimator

Does it run on my website or yours?

Both. Drop the embed on the website you already have with one script tag, and run a hosted landing page for ads at the same time. It’s one funnel with one price book behind it — every channel quotes the same numbers and every booking lands in the same pipeline.

Does it quote my prices?

Only your prices. You set the rate card — per-square-foot rates, size buckets, minimums, buffers, and surcharges — and the funnel resolves every quote from those rules against the measured lawn. Change a rate once and every channel quotes the new number immediately. Nothing is priced for you.

What happens on odd lots?

Heavy tree cover, a new build, a pool the satellite mistakes for turf — when the measurement doesn’t look right, the quote is held for manual review instead of guessing. The homeowner is told you’ll confirm shortly, you redraw the lawn boundary in seconds, and the price goes out by text. You never eat a bad quote on a weird lot.

What does it cost?

It’s included. The funnel, the landing pages, the satellite measurements, and checkout ship with every OpenGate plan — no per-quote fees and no per-lead charges, so a busy week costs the same as a quiet one. Plans are on the pricing page.

Ready to grow

1See OpenGate in action 2Launch your quote page 3Watch the schedule fill
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