Services & pricing
The Catalog is your price list. Every instant quote uses it, so getting it right is the most important setup step.
Open the Catalog
Go to Catalog in the app sidebar. It has tabs for your services, packages, the price matrix, and pricing rules.
Services, packages, and add-ons
- Services are single things you sell: mowing, aeration, a weed treatment.
- Packages bundle services into plans — like Basic, Standard, and Premium lawn programs. Plans are great for repeat revenue.
- Add-ons are extras a customer can tack on, like grub control or pet-waste cleanup.
How prices can work
| Model | Example |
|---|---|
| Flat | Mulch delivery: $150, every time. |
| Per square foot | Fertilization: $0.004 per sq ft of lawn. |
| Size buckets | Small lawn $45, medium $60, large $80. |
| Tiered | Price steps that change at set sizes. |
Because quotes are measured from satellite imagery, per-square-foot and bucket pricing "just work" — the engine knows the lawn size before the customer sees a price.
The price matrix
The Price matrix tab shows all your prices in one grid. Click any cell and type to change it — like a spreadsheet. It's the fastest way to review your whole rate card at once.
Pricing rules
The Rules tab holds the smart stuff:
- Prescriptions — recommend the right plan based on the customer's answers.
- Upsells — offer the right add-on at the right moment.
- Multipliers — adjust price for things like lot difficulty.
- Terms — how plans bill (for example, per visit or per month).
The AI pricing copilot
Not sure what to charge? Open the chat in the Catalog and ask. Try:
- "Raise all my mowing prices by 10%."
- "What should aeration cost for a half-acre lawn in my area?"
- "Make my Premium plan a better deal than Standard."
The copilot shows you a preview of every change before it touches your prices. Nothing changes until you approve it.